Posts Tagged ‘whole foods’

Fair Pricing

October 30th, 2008
Four Frog Farm | Blog

money

I know this is one issue that a lot of small farmers have dealt with, particularly those that sell at farmers’ markets and directly to the public in some way.  As direct-sellers, we are in the unique position of being able to set our own prices.  Obviously, we must work within a given range, or if we go much higher, there must be a really good reason for it.  So, we can go for Wal-Mart “organic” produce prices (which would be low, and, being in Wal-Mart, affordable), or, we can go for Whole Foods “organic” prices; or anywhere in between.

This year, I didn’t set out to tell people what they should be paying for produce; at least, I didn’t say it loudly.  At the markets, I set my price, lower if supply was relatively high, and vice-versa. Also, the other farmers price goes into the equation, inevitably.

Especially during these economic times, people are looking for a good deal.  I want to give that to them, but because I had a relatively small supply this year, I had to keep my prices a little higher.  So be it.

So, I’m going to 10 acres to increase supply and offer the vegetables at lower prices next year.  Supply-demand economics rule in this industry, as they do in any.  Listen, I’m no global capitalist, but I understand basic economics.  In farming, at least in the past 50 years, the bigger you are, the more money you make (kind of).  One acre…it’s hard to do it on one acre, although there are some stellar examples.

However, if you want to keep prices lower, and not feel, like I have felt, that you are gouging your community members, then you have to have more acreage, plain and simple.

Now, when I talk about lower prices, it’s not $1/lb for tomatoes.  No, that’s ridiculous, unfair to the farmer and the workers.  $2/lb.  That’s fair, in my eyes.  In fact, that’s more than fair in our long season in California (tomatoes prices should vary by region).  Anyway, somewhere in between Wal-Mart and Whole Foods “organic” prices should suffice.  Good luck to all the farmers out there.  I hope you can feel comfortable setting your prices.

Andrew


Conventional Produce is Too Expensive

June 3rd, 2008
Four Frog Farm | Blog

I just finished reading a Newsweek article about the high price of Organic Produce.  Until this point, many of my life’s studies have pointed to the high price of conventional produce.

Is it worth it, to buy a bread loaf, for $1.49 because it costs less than it’s organic counterpart?  For me it isn’t.  Is it worth the “dead zone” in the gulf of Mexico that has arisen from nitrate fertilizer and chemical pollution?  Is is worth the rampant fresh-water contamination in the Sacramento Valley?  And it is worth all of these strange food-allergies that people have recently developed (yes, I am pinning this on, of all things, chemicals - who would believe that)?

We figured out that agent-orange wasn’t worth it when it decimated the raptor population.  When will we figure out it isn’t worth $1.49 for that bread, but probably closer to $5 when we consider taxpayer dollars spent on cleanup, our own money spent at doctors examining medical problems to which these chemicals surely couldn’t have contributed?  To cite a cliche, when will we consider a chemical-free environment worth it, for our children’s sake?  Why even risk it, when there is so much at stake?  What could possibly sanctify that risk, when, maybe, just maybe, we are ruining the earth for our dear little ones?  Nothing justifies that risk.

Ryan has mentioned how much better he feels physically from working on the farm.  Better! What?  If you’ve worked on the farm and broken your back, you wouldn’t expect these words, but since I started eating this fresh goodness thrice daily, my digestion has improved, skin is healthier, teeth are stronger.  I think this is worth it.

Now, if you go to your local Whole Foods, the “organic” produce may come from near and far, SoCal and Chile.  Devoid of flavor, high in price, I agree the monetary tag isn’t “worth it”.  Shop at your local farmers’ market.  If you have a Whole Foods, I guarantee you have a local farmers’ market.  The taste and freshness, nutrition and energy cannot be beat.  You will pay more than conventional produce from Krogers, but only in the short term.  You will pay less in the long term, knowing you have fit your piece into the puzzle of preserving this earthly abode for our future kings and queens.

much love once again, andrew

Three farms are starting from scratch.

They are turning the dirt and hoping to be successful enough to turn a profit, and to become a valuable part of their communities as suppliers of organically grown food.

Peaceful Valley is giving them a head start by offering them special pricing as part of this Freshman Farmer program.

The Farm Blogs

Freshman:
New Farms Coming Soon!
Sophomores:
Daily Grace Farms
Crescent City, CA
Freestone Family Farm
Vernal, UT
Wise Moon Farm
Redding, CA
Graduates:
Coyote House Farm
Palermo, CA
DeepSeeded Community Farm
Arcata, CA
Driftwood Farm
Fort Bragg, CA
EarthDance Farm
St. Louis, MO
Ellwood Canyon Farms
Goleta, CA
Four Frog Farm
Penn Valley, CA
Hand Sown Homegrown Heritage Farm
Poulsbo, WA
Home Plate Organic Farm
Orleans, CA
Honey in the Heart Farm
Nevada City, CA
Willow Springs Farm
Penn Valley, CA

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About the Farms

Coyote House Farm
Palermo, CA
Daily Grace Farms
Crescent City, CA
DeepSeeded Community Farm
Arcata, CA
Driftwood Farm
Fort Bragg, CA
EarthDance Farm
St. Louis, MO
Ellwood Canyon Farms
Goleta, CA
Four Frog Farm
Penn Valley, CA
Freestone Family Farm
Vernal, UT
Hand Sown Homegrown Heritage Farm
Poulsbo, WA
Home Plate Organic Farm
Orleans, CA
Honey in the Heart Farm
Nevada City, CA
Willow Springs Farm
Penn Valley, CA
Wise Moon Farm
Redding, CA

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