While my main sales outlet at DeepSeeded Farm is my CSA program, I have planted a number of early crops for Farmers Markets as well. These crops bring in revenue early in the season, and they also help me market my CSA shares. This year, through a combination of coldframe space and fall-prepped, early spring planted outdoor beds, I am now harvesting butter lettuce, spinach, salad turnips, carrots, potatoes, baby bok choi, and (soon) zucchini and sunflowers. I’ll also have an early harvest (late May) of coldframe onions, outdoor peas, and outdoor carrots that will allow for a more robust start to my CSA season.
The colframe crops are easy to grow, but the space is expensive. The early outdoor beds are less expensive in terms of materials, but take a good bit of extra work. So, is it worth it? I don’t have good numbers for cost of production, so I can’t really evaluate the profitability, but I can sell almost everything I produce this early, and for a higher price. Here’s a breakdown of revenues per 100’ bed:
Coldframe:
Butter Lettuce -350 heads @ $2.25 average = $790
Bunching Spinach -170 bunches @ $2.50 average = $425
Salad Turnips -220 bunches @ $2.60 average = $570
Carrot Bunches -250 bunches @ 2.25 average = $560
New Potatoes -400 lbs @ $2.00 average = $800
Sunflowers (med-large) - 300 @ $1.50 = $450
Zucchini - 530 lbs (over 8 weeks) @ $1.80 average = $955 (but in this time frame I could instead have a whole 2nd crop of radishes or cilantro or arugula)
Outdoor (2 weeks later than coldframe):
Butter Lettuce -350 heads @ $2.00 = $700
Bunching Spinach - 150 bunches @ $2.50 average = $375
Baby Bok Choi bunches - 260 bunches @ $2.50 = $650
As you can see, some crops are more lucrative than others. But.. the diversity makes sales easier. If my entire coldframe was in lettuce, I would likely have to find wholesale outlets that would not give me as high of a price. As soil fertility and my production techniques improve I may see higher yields and higher revenues, but for right now, it’s just great to have some money coming in. Here’s some pics:
The Saturday farmer’s market in the middle of downtown Arcata is the oldest certified farmer’s market in California. It is a thriving weekly community gathering, with live music, food vendors in the middle, and a ring of certified producers surrounding. It is also only one mile from my farm! It is by far the best market to be a vendor at in Humboldt County, and space is limited. I’ve had the good fortune to get a spot there for the last 5 weeks, but because there are a limited number of stall spaces, and I’m a new farm without seniority, I will probably only be able to sell there for a couple more weeks.
While most of my produce will be sold straight from the farm through CSA memberships, the extra revenue from farmer’s markets is really important. There are some smaller week-day markets in our area, and I will likely sell at the one on Thursday afternoons in McKinleyville, just a few miles to the north.
For my farm to break-even this year, I need at least 70 CSA members (at $24 per week for 26 weeks), plus $250 per week (for 26 weeks) from farmer’s markets. Right now I have 57 CSA members and, so far, the income from farmer’s markets has been well above my average target.
They are turning the dirt and hoping to be successful enough to turn a profit, and to become a valuable part of their communities as suppliers of organically grown food.
Peaceful Valley is giving them a head start by offering them special pricing as part of this Freshman Farmer program.
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