The spring-planted (from seed, not bulb, mind you), August/September cured shallots got boxed today. In other words, we spent the afternoon gettin our box on.
It was a nice alternative to real work, like pulling up drip tape in field 2, or cultivating the carrots. It was upper 90s today, so real work sounded pretty tough (especially after a huge lunch of fettucini alfredo and ice cream). I usually hate not doing something in the field during the afternoons, but today was the perfect time to box up one of our precious commodities.
We planted, so I thought, a lot of shallots in April. The yield was okay, but we’re left with ~500 lbs of shallots to sell now (I hope the co-op sells lots of shallots).
Was it a good idea to try to sell this many shallots locally? We will see. We don’t want to get into commercial distribution because the prices suck for a small-acreage farm like Four Frog. We are into getting more money/lb, not less. Therefore, retail first, wholesale next, and, then (hopefully never) distribution. If we ever go into distribution commercially, we will be office farmers, and I want to save that for older age, when I don’t want to be in the field everyday, all day.
Not that distribution is inherently bad. It’s all good. We’re all doing our best to make a living.
Anywho, shallots are so yummy. Ours turned out giant-sized this fall. Yum. Restaurants might be a good outlet for us. If you’ve never eaten one, come buy a shallot from Four Frog at the farmers’ markets. If you live across country, we might mail you one!
Last year, my marketing plan was simple. I farmed one acre. I had 27 CSA shares. I figured, CSA comes first and then, whatever is left-over, goes to farmers’ markets.
I didnt’ have enough for supermarkets, and, therefore, no interactions with produce managers took place.
This year, we earn as much from supermarkets as we do from farmers’ markets and CSA.
This brings a new level of reponsibility, organization, phone calls, and, yes, quality. It is quality of a different sort - the kind that can hold on a shelf for a few days. If we bring a squishy tomato to the farmers’ market, we are responsible only to ourselves. We can simply throw that away in the compost bucket. However, that doesn’t work with the supermarkets - our squishy tomato is their loss.
It’s a bummer for everyone when the produce doesn’t hold up. Invariably, it happens. Some managers understand better than others.
It’s hard to please everyone. The more we put ourselves out there, the more we realize there are many standards to conform to. We do our best to make sure our CSA members, market shoppers, friends, land owners, and produce managers are happy. It doesn’t always work out. That’s business. And, also, it’s my second year. I have a lot of learning to do. By year 10, I expect to hear mostly positive news.
I suppose the last two years have taught me to roll with critical commentary as much as they’ve taught me to grow veggies and keep the books. I do my best. Sometimes it gets me down. Not as much now, though. I think I am callusing myself to all sorts of feedback - positive and negative alike. I just try to learn from it the best I can.
They are turning the dirt and hoping to be successful enough to turn a profit, and to become a valuable part of their communities as suppliers of organically grown food.
Peaceful Valley is giving them a head start by offering them special pricing as part of this Freshman Farmer program.
| Freshman: | |
| New Farms Coming Soon! | |
| Sophomores: | |
![]() | Daily Grace Farms Crescent City, CA |
![]() | Freestone Family Farm Vernal, UT |
![]() | Wise Moon Farm Redding, CA |
| Graduates: | |
![]() | Coyote House Farm Palermo, CA |
![]() | DeepSeeded Community Farm Arcata, CA |
![]() | Driftwood Farm Fort Bragg, CA |
![]() | EarthDance Farm St. Louis, MO |
![]() | Ellwood Canyon Farms Goleta, CA |
![]() | Four Frog Farm Penn Valley, CA |
![]() | Hand Sown Homegrown Heritage Farm Poulsbo, WA |
![]() | Home Plate Organic Farm Orleans, CA |
![]() | Honey in the Heart Farm Nevada City, CA |
![]() | Willow Springs Farm Penn Valley, CA |
| Coyote House Farm Palermo, CA |
| Daily Grace Farms Crescent City, CA |
| DeepSeeded Community Farm Arcata, CA |
| Driftwood Farm Fort Bragg, CA |
| EarthDance Farm St. Louis, MO |
| Ellwood Canyon Farms Goleta, CA |
| Four Frog Farm Penn Valley, CA |
| Freestone Family Farm Vernal, UT |
| Hand Sown Homegrown Heritage Farm Poulsbo, WA |
| Home Plate Organic Farm Orleans, CA |
| Honey in the Heart Farm Nevada City, CA |
| Willow Springs Farm Penn Valley, CA |
| Wise Moon Farm Redding, CA |